Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. The ads will then offer more information about the product or brand in question. They then play a short and simple message followed by a question to which listeners are supposed to respond. And so on. The company believes these types of ads will be more meaningful as they force listeners to pay attention. Pandora announced its plans to test interactive voice ads back in April of this year, initially with San Francisco-based adtech company, Instreamatic.
Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a question and a tone plays. The ads will then offer more information about the product or brand in question. The ads begin by explaining what they are and how they’ll work.
Pandora offers specific advertising options on individual channels, focused on an artist or a narrowly defined style of music. Before choosing Pandora, consider if.
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Digital audio is no shiny object. Listeners’ passion for it is one reason savvy brands are incorporating it in their media mix. It’s an “ideal canvas for brand building,” according to one veteran media buyer. Another, a senior media executive for PepsiCo, said he is “so hot on audio” that his company is “doubling down” on the medium. These endorsements for digital audio — from Pandora for Brands’ new ” Definitive Guide to Audio “— show that media buyers are as passionate about digital audio as the listeners they’re trying to reach.
Take the Definitive Guide to Audio tour here. A B2B Solutions Marketplace, where you can search more than 15, original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising. Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights. Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
Pandora launches interactive voice ads
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On Friday, streaming music service Pandora announced that it will begin accepting political ads. The ads will target voters based on the ZIP code entered at registration. This could not have been a hard decision for the company. Citizens United has ensured that an already money-soaked process will see bushels more donors looking to invest where they can. Earlier this month, the Times noted that the river of cash is reshaping local TV news , spurring consolidations intended to streamline cash intake before gets into full swing.
The goal of a modern political campaign is simply articulated, if complex in practice: delivering a particular message to a particular voter.
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Founded in November by two Columbia MBA students, datemyschool has grown to become the biggest collegiate dating platform in the United States. It now serves populaces of more than 1, schools nationwide, and is the largest dating platform for college students and alumni in the United States. Before we proceed, make sure you watch the video that explains our service. It will help you to understand what we do better. The service plays musical selections similar to song suggestions entered by a user.
The user provides positive or negative feedback for songs chosen by the service, which are taken into account for future selections. Pandora has , tracks from 80, artists in its library, and 80 million users We have recently bought advertising on the service. The media we have acquired are display banners on the web and on the iPad.
Look around, and see most of the banner ads on the internet. Too much happens. While we don’t have to be visually primitive, the copy and the art has to be bold.
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